{"id":12,"date":"2026-04-23T12:19:46","date_gmt":"2026-04-23T16:19:46","guid":{"rendered":"https:\/\/pepecapiro.com\/about\/"},"modified":"2026-07-31T10:10:46","modified_gmt":"2026-07-31T14:10:46","slug":"about","status":"publish","type":"page","link":"https:\/\/pepecapiro.com\/es\/about\/","title":{"rendered":"Sobre m\u00ed"},"content":{"rendered":"<div class=\"wp-block-group ppcapiro-hero is-layout-constrained wp-container-core-group-is-layout-15701bb7 wp-block-group-is-layout-constrained\">\n    \n    <h1 class=\"wp-block-heading\">25 a\u00f1os construyendo cosas que funcionan.<\/h1>\n    \n    \n    <p class=\"hero-subheadline wp-block-paragraph\">Ingeniero. Creativo. Estratega. Miami.<\/p>\n    \n\n<figure class=\"wp-block-image size-full ppcapiro-media-block ppcapiro-about-portrait\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-portrait-01.webp\" alt=\"ppcapiro about portrait 01 - Pepe Capiro\" class=\"wp-image-32\" srcset=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-portrait-01.webp 1200w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-portrait-01-240x300.webp 240w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-portrait-01-819x1024.webp 819w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-portrait-01-768x960.webp 768w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-portrait-01-10x12.webp 10w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-951bb200 wp-block-group-is-layout-constrained\">\n    \n    <p class=\"lead wp-block-paragraph\">Soy Pepe Capiro: consultor con base en Miami que ayuda a las empresas a crecer a trav\u00e9s de la IA, la estrategia de datos y la identidad de marca. Con m\u00e1s de 25 a\u00f1os entre ingenier\u00eda, sistemas IT, medios creativos y consultor\u00eda tecnol\u00f3gica, llevo una combinaci\u00f3n rara de rigor anal\u00edtico y creatividad estrat\u00e9gica a cada proyecto.<\/p>\n    \n<\/div>\n\n\n\n<div class=\"wp-block-group ppcapiro-story is-layout-constrained wp-container-core-group-is-layout-15701bb7 wp-block-group-is-layout-constrained\">\n    \n    <p class=\"section-label wp-block-paragraph\">Mi historia<\/p>\n    \n    \n    <h2 class=\"wp-block-heading\">Cuatro cap\u00edtulos. Un hilo conductor.<\/h2>\n    \n\n    \n<figure class=\"wp-block-image size-full ppcapiro-media-block ppcapiro-about-context\"><img decoding=\"async\" width=\"1400\" height=\"900\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-01.webp\" alt=\"ppcapiro about context 01 - Pepe Capiro\" class=\"wp-image-30\" srcset=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-01.webp 1400w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-01-300x193.webp 300w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-01-1024x658.webp 1024w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-01-768x494.webp 768w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-01-18x12.webp 18w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n    <div class=\"wp-block-group story-chapter is-layout-flow wp-block-group-is-layout-flow\">\n        \n        <h3 class=\"wp-block-heading\">Cap\u00edtulo 1: El Ingeniero<\/h3>\n        \n        \n        <p class=\"wp-block-paragraph\">Empec\u00e9 mi carrera como ingeniero mec\u00e1nico \u2014 resolviendo problemas f\u00edsicos, entendiendo sistemas y aprendiendo que todo est\u00e1 conectado. Esa mentalidad de ingeniero nunca me abandon\u00f3. As\u00ed es como abordo hoy cada reto de negocio: entender el sistema antes de intentar arreglarlo.<\/p>\n        \n    <\/div>\n    \n\n    \n    <div class=\"wp-block-group story-chapter is-layout-flow wp-block-group-is-layout-flow\">\n        \n        <h3 class=\"wp-block-heading\">Cap\u00edtulo 2: El Constructor de Sistemas de Datos e IT<\/h3>\n        \n        \n        <p class=\"wp-block-paragraph\">Pas\u00e9 a los sistemas de IT y datos en una \u00e9poca en que las empresas apenas empezaban a entender que los datos eran un activo, no solo un subproducto. Constru\u00ed infraestructura, dise\u00f1\u00e9 bases de datos y ayud\u00e9 a organizaciones a darle sentido a la informaci\u00f3n que generaban. Vi c\u00f3mo los datos correctos \u2014 presentados con claridad \u2014 pod\u00edan cambiar decisiones de la noche a la ma\u00f1ana.<\/p>\n        \n    <\/div>\n    \n\n    \n<figure class=\"wp-block-image size-full ppcapiro-media-block ppcapiro-about-context\"><img decoding=\"async\" width=\"1400\" height=\"900\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-02.webp\" alt=\"ppcapiro about context 02 - Pepe Capiro\" class=\"wp-image-31\" srcset=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-02.webp 1400w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-02-300x193.webp 300w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-02-1024x658.webp 1024w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-02-768x494.webp 768w, https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-context-02-18x12.webp 18w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n    <div class=\"wp-block-group story-chapter is-layout-flow wp-block-group-is-layout-flow\">\n        \n        <h3 class=\"wp-block-heading\">Cap\u00edtulo 3: El Giro Creativo<\/h3>\n        \n        \n        <p class=\"wp-block-paragraph\">Luego lleg\u00f3 el giro que me sorprendi\u00f3 hasta a m\u00ed. Fund\u00e9 Miami Creative Group \u2014 una productora enfocada en video, fotograf\u00eda, eventos y experiencias de marca. Durante casi una d\u00e9cada, trabaj\u00e9 en el mundo de la narrativa visual, la identidad de marca y la producci\u00f3n creativa. Colabor\u00e9 con algunas de las marcas m\u00e1s reconocidas de Miami y aprend\u00ed que la creatividad no es lo opuesto a la estrategia \u2014 es su forma m\u00e1s elevada.<\/p>\n        \n    <\/div>\n    \n\n    \n    <div class=\"wp-block-group story-chapter is-layout-flow wp-block-group-is-layout-flow\">\n        \n        <h3 class=\"wp-block-heading\">Cap\u00edtulo 4: IA, Estrategia y el Presente<\/h3>\n        \n        \n        <p class=\"wp-block-paragraph\">Hoy me encuentro en la intersecci\u00f3n de las tres. Uso datos, IA y tecnolog\u00eda para ayudar a las empresas a crecer, pero adem\u00e1s aporto una mirada creativa y estrat\u00e9gica que la mayor\u00eda de los consultores t\u00e9cnicos no tienen. No estoy aqu\u00ed para venderte una herramienta ni una plantilla. Estoy aqu\u00ed para ayudarte a construir algo que funcione de verdad.<\/p>\n        \n    <\/div>\n    \n\n<\/div>\n\n\n\n<div class=\"wp-block-group ppcapiro-skills is-layout-constrained wp-container-core-group-is-layout-15701bb7 wp-block-group-is-layout-constrained\">\n    \n    <p class=\"section-label wp-block-paragraph\">Expertise<\/p>\n    \n    \n    <h2 class=\"wp-block-heading\">Lo que realmente s\u00e9 hacer.<\/h2>\n    \n    \n    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n        \n        <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n            \n            <h4 class=\"wp-block-heading\">IA y Datos<\/h4>\n            \n            \n            <ul class=\"wp-block-list\">\n                <li>Herramientas de IA para negocios (ChatGPT, Copilot, automatizaci\u00f3n)<\/li>\n                <li>Power BI, Tableau, visualizaci\u00f3n de datos<\/li>\n                <li>Automatizaci\u00f3n de procesos de negocio<\/li>\n                <li>Sistemas de IT e infraestructura<\/li>\n                <li>Python, SQL (nivel de an\u00e1lisis)<\/li>\n            <\/ul>\n            \n        <\/div>\n        \n        \n        <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n            \n            <h4 class=\"wp-block-heading\">Marca y Creatividad<\/h4>\n            \n            \n            <ul class=\"wp-block-list\">\n                <li>Sistemas de identidad de marca (logo, color, tipograf\u00eda, voz)<\/li>\n                <li>Dise\u00f1o visual y direcci\u00f3n de arte<\/li>\n                <li>Producci\u00f3n de video y fotograf\u00eda<\/li>\n                <li>Dise\u00f1o de eventos y direcci\u00f3n creativa<\/li>\n                <li>Redacci\u00f3n y estrategia de contenidos (ES\/EN)<\/li>\n            <\/ul>\n            \n        <\/div>\n        \n        \n        <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n            \n            <h4 class=\"wp-block-heading\">Estrategia y Negocio<\/h4>\n            \n            \n            <ul class=\"wp-block-list\">\n                <li>Estrategia digital y planificaci\u00f3n de negocio<\/li>\n                <li>Estrategia de marketing y crecimiento<\/li>\n                <li>Consultor\u00eda y asesor\u00eda de negocios<\/li>\n                <li>Speaker y facilitador de talleres<\/li>\n                <li>Biling\u00fce (ingl\u00e9s \/ espa\u00f1ol)<\/li>\n            <\/ul>\n            \n        <\/div>\n        \n    <\/div>\n    \n<\/div>\n\n\n\n<div class=\"wp-block-group ppcapiro-closing-cta is-layout-constrained wp-container-core-group-is-layout-951bb200 wp-block-group-is-layout-constrained\">\n    \n    <h2 class=\"has-text-align-center wp-block-heading\">\u00bfQuieres trabajar con alguien que habla tanto tech como creatividad?<\/h2>\n    \n    \n    <p class=\"has-text-align-center wp-block-paragraph\">Hablemos. Sin pitch, sin presi\u00f3n.<\/p>\n    \n    \n    <div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n        \n        <div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"\/es\/work-with-me\/\">Trabajemos juntos \u2192<\/a><\/div>\n        \n        \n        <div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"\/es\/contact\/\">Agenda una llamada\n                \u2192<\/a><\/div>\n        \n    <\/div>\n    \n<\/div>\n\n<!-- ppcapiro editorial visual additions --><div class=\"ppcapiro-editorial-visuals\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-engineering-detail.webp\" alt=\"Engineering tools and systems detail\" width=\"1400\" height=\"900\" \/><\/figure><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-data-it-visual.webp\" alt=\"Data and IT infrastructure visual\" width=\"1400\" height=\"900\" \/><\/figure><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-creative-production-visual.webp\" alt=\"Creative production studio visual\" width=\"1400\" height=\"900\" \/><\/figure><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-ai-strategy-visual.webp\" alt=\"Artificial intelligence strategy visual\" width=\"1400\" height=\"900\" \/><\/figure><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pepecapiro.com\/wp-content\/uploads\/2026\/07\/ppcapiro-about-expertise-visual.webp\" alt=\"Expertise across AI, brand identity and business strategy\" width=\"1400\" height=\"900\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>25 years building things that work. Engineer. Creative. Strategist. Miami. I&#8217;m Pepe Capiro \u2014 a Miami-based consultant who helps businesses [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":1,"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":47,"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/pages\/12\/revisions\/47"}],"wp:attachment":[{"href":"https:\/\/pepecapiro.com\/es\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}