25 years building things that work.
Engineer. Creative. Strategist. Miami.
I’m Pepe Capiro — a Miami-based consultant who helps businesses grow through AI, data strategy, and brand identity. With 25+ years across engineering, IT, creative media, and technology consulting, I bring a rare combination of left-brain precision and right-brain creativity to every project.
The Story
Four chapters. One through line.
Chapter 1: The Engineer
I started my career as a mechanical engineer — solving physical problems, understanding systems, and learning that everything is connected. That engineering mindset never left me. It’s how I approach every business challenge today: understand the system before you try to fix it.
Chapter 2: The Data & IT Systems Builder
I moved into IT and data systems at a time when businesses were just beginning to realize that data was an asset, not just a byproduct. I built infrastructure, designed databases, and helped organizations make sense of the information they were generating. I saw how the right data — presented clearly — could change decisions overnight.
Chapter 3: The Creative Pivot
Then came the pivot that surprised even me. I founded Miami Creative Group — a production company focused on video, photography, events, and brand experiences. For nearly a decade, I operated in the world of visual storytelling, brand identity, and creative production. I worked with some of Miami’s most recognizable brands and learned that creativity isn’t the opposite of strategy — it’s the highest form of it.
Chapter 4: AI, Strategy & Today
Today, I sit at the intersection of all three. I use data, AI, and technology to help companies grow — but I bring a creative and strategic lens that most tech consultants don’t have. I’m not here to sell you a tool or a template. I’m here to help you build something that actually works.
Expertise
What I actually know how to do.
AI & Data
- AI tools for business (ChatGPT, Copilot, automation)
- Power BI, Tableau, data visualization
- Business process automation
- IT systems and infrastructure
- Python, SQL (analysis level)
Brand & Creative
- Brand identity systems (logo, color, typography, voice)
- Visual design and art direction
- Video and photography production
- Event design and creative direction
- Copywriting and content strategy (EN/ES)
Strategy & Business
- Digital strategy and business planning
- Marketing and growth strategy
- Business consulting and advisory
- Speaker and workshop facilitator
- Bilingual (English / Spanish)
Want to work with someone who speaks both tech and creativity?
Let’s have a conversation. No pitch, no pressure.